Home > Search Results: Paulovičová, Marika
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Online marketing of the Language centre Laurus
 Paulovičová, Marika ; Stříteský, Václav (advisor) ; Pešek, Ondřej (referee)
This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of analysis of the competition. The following chapter includes methodology in which the used tools and procedures of the analysis are introduced. The practical part of the thesis includes introduction and analysis of the online marketing activities of the Language centre Laurus in that is the central part composed of the PPC advertising, SEO analysis and user testing of the web pages. The conclusion of the practical part includes the evaluation of the online marketing activities of the Language centre Laurus and recommendations for further procedures in the field of online marketing activities of the centre.
Detailed record
Analysis of selected personnel activities in a medium-sized company
 Paulovičová, Marika ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
My bachelor thesis deals with the evaluation system for workers and the follow-up education system for workers in a medium-sized company. The theoretical part focuses on the generally defined terms and facts related to the evaluation and education for workers. The practical part contains a description and SWOT analysis of the evaluation and education system for workers in a particular company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English