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Marketingová strategie telekomunikační divize společnosti RADIOKOMUNIKACE a.s. pro zákazníky v korporátním segmentu Parpel, Jaroslav Bc. ; Kovář, František (advisor) ; Račinský, Stanislav (referee) Cílem práce je vytvořit komplexní a integrovanou marketingovou strategii jednotlivých nástrojů marketingového mixu a navázat ji na poslání a nadefinované marketingové cíle společnosti pro rok 2007. Součástí práce bude rozpracování všech souvisejících marketingových taktik zahrnutých do marketingové strategie a rámcové definovaní závazných, srozumitelných a jednoznačných postupů pro práci v oblasti operativního plánování. Detailed record

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2	Parpel, Jan

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