|
|
Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
|
|
|
Services of electronic tolling system in the Czech republic
Barla, Jaroslav ; Zelený, Lubomír (advisor) ; Pařez, David (referee)
The goal of this Master's thesis is to describe the services in the electronic tolling system in the Czech republic with a focus on services of financial intermediaries and customer services center, with which come users in contact most frequently. In the capture "Electronic tolling system" are on the base of the analyzed literature presented the technological approaches to construct the electronic tolling systems, a legislative framework for them and the characterization of the Czech tolling system. The section devoted to the services of financial intermediaries describes the institutional framework of their operations, selected products of them and considerate about possible form of their products in term of the European tolling service. The capture dedicated to customer services center describe its position within the system, its organizational structure and on the base of users requirements frequency describes the most common questions of them. On the end of the capture considerate about possible forms of its functions in terms of European interoperable tolling system. The conclusion summarizes the information from all the captures and its assessing the meets of individual objectives
|
guest ::
