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Trends in demand for tour operators' and travel agencies' products in the United Kingdom
 Paďouková, Tereza ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis focuses on the demand for tour operators' and travel agencies' products in the United Kingdom with the main aim of analysing current market trends and suggesting possible future development. The theoretical part provides a background for the analysis through basic definitions of tourism, characteristics and development of tour operators and travel agencies in the United Kingdom and describes current situation in the country affecting behaviour of consumers. The practical part discusses the current market position of tour operators and travel agencies in the United Kingdom and mentions innovations of these subjects. This part is followed by author's own survey spread among residents of the United Kingdom which identify their preferences about travelling and use of intermediary services.
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