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National Repository of Grey Literature

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	Model of regional brand introducing and spreading PAVEZOVÁ, Iveta The dissertation thesis is focused on regional brands. The main objective was to create a general model of regional brand introduction and its further spread. A perspective of the business entity is taken. The model was then applied to the South Bohemia region of Czech Republic. A decision support system was designed from this application to help the entrepreneurs to implement the most effective regional brand for them. The thesis also defines the basic terminology associated with regional brands. The conclusion formulated recommendations on the further development of the model, respectively, other application of the model and further researches. Detailed record
	ANALYSIS OF CZECH POPULATION EATING HABITS PAVEZOVÁ, Iveta Detailed record
	Marketingová strategie firmy Centropen a.s. Pavlíková, Hana ; Hesková, Marie (advisor) ; Pavezová, Iveta (referee) Charakteristika podniku Centropen. Analýza vnějšího prostředí. Marketingový výzkum zaměřený na dva různé cílové segmenty.Zmapování současné strategie firmy. Návrh zlepšení a strategií, které povedou k naplnění marketingových cílů. Detailed record

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