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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan
 Ostrý, Marek ; Krause, Josef (advisor) ; Habrnal, Marek (referee)
The final thesis deals with creating the business plan Letsgood.com s.r.o., which create modern software. Thesis is focused on strategic management and practical experiences of the author, which are gathered during his study, employment in the software company and his business. The aim of the thesis is to create a business plan up to 2016. In the theoretical part, author focuses on the comparison of various definitions of entrepreneurship, strategic corporate management and startup establishment. The beginning of the practical part describes company and its products. Next chapter forms definition of the market category, market and strategic analysis. The result of the analysis is projected to marketing strategy. Chapter people and financial plan eventually gives readers a realistic picture of the company's ambitions.
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Proposal of marketing strategy for Altus Software
 Ostrý, Marek ; Kešner, Martin (advisor) ; Tyll, Ladislav (referee)
The proposal of the marketing strategy for Altus Software is a work that deals with the marketing strategy of IT companies that supply the ERP solutions on the small and middle market businesses. The thesis takes advantage of theoretical information about the strategic marketing management and practical information of the author from the field of the information systems ERP. The aim of the thesis is to create a marketing startegic analysis following the proposal of a marketing strategy. The beginning of the practical part of the work describes the company Altus Software and allows even the unaware reader to understand the meaning of the company's business. In the process of analysis, the author concludes that the potential on the market is not entirely utilised and that it is possible to further develop the company's business. Most of the concerns that appear in practice are based on wrong hypotheses and the author disproves them.
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See also: similar author names
1 Ostrý, Martin
2 Ostrý, Michal
1 Ostrý, Milan
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