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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Risks in Marketing Tools Management
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
ODRAZILOVÁ P. Risk in Marketing Tools Management. Diploma thesis. Brno: Brno University of technology, Institute of forensic engineering, 2018 The diploma thesis deals with the problematics of risks connected to the management of marketing tools in a company. The thesis consists of three main chapters, where the second chapter deals with the theoretical basis, the third chapter evaluates the current state of the company ODRAZILOVÁ PETRA PHOTOGRAPHY with the usage of analysis based on the theoretical part of the thesis. The chapter four includes measures which serve to improve the marketing management of the company and also to eliminate the risks associated with it.
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Risks in Marketing Tools Management
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
ODRAZILOVÁ P. Risk in Marketing Tools Management. Diploma thesis. Brno: Brno University of technology, Institute of forensic engineering, 2018 The diploma thesis deals with the problematics of risks connected to the management of marketing tools in a company. The thesis consists of three main chapters, where the second chapter deals with the theoretical basis, the third chapter evaluates the current state of the company ODRAZILOVÁ PETRA PHOTOGRAPHY with the usage of analysis based on the theoretical part of the thesis. The chapter four includes measures which serve to improve the marketing management of the company and also to eliminate the risks associated with it.
|
|
|
Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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