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National Repository of Grey Literature

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	Educational Simulator of Economic Policy ONDŘEJ, Tomáš This bachelor thesis deals with the creation of an educational simulator of economic policy in a web application form. The simulator applies economic models, which are taught in the course Macroeconomics 1 and Macroeconomics 2 at the Faculty of Economics, the University of South Bohemia in České Budějovice, in a way, which allows it to become an entertaining supplemental aid for an understanding of macroeconomic relationships between economic policy tools and target macroeconomic variables. Moreover, the thesis deals with a technical side of the solution. It describes tools and methods for the creation of web applications, which lead up to high-performance, stable, secure, user-friendly, easily maintainable and extensible solutions. The last issues, which are discussed in the thesis, are new methods of education and e-learning via simulation games. Detailed record
	Impact of negative political advertising on voters in the Czech Republic ONDŘEJ, Tomáš This thesis focuses on the impact of negative political advertising on voters in the Czech Republic. Evaluation and perception of negative political advertising, information effect, impact on the assessment and perception of political subjects and impact on voter turnout are examined specifically. To test proposed hypothesis, data from a survey and from a time and content analysis of political ads in the selected daily newspaper are used. Detailed record
	Attack Advertising in Political Marketing ONDŘEJ, Tomáš This bachelor thesis analyzes and summarizes the use of attack (negative) political advertising in the Czech Republic during 2009. The second part of paper is concentrated on the discovery and analysis of the standpoints of the potential Czech voters toward the negative political advertising. Detailed record

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