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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Accessibility of the municipality mobile web
 Nový, Marek ; Gála, Libor (advisor) ; Uldrich, Tomáš (referee)
The aim of this work is to identify the status of methodological support for the evaluation of the accessibility of the mobile web and practical evaluation of the accessibility of the mobile websites of selected public sector organizations. Paper shows findings of a methodology relating to the web accessibility on mobile devices and shows the status of the domain. The findings are then used to select the correct method for practical testing. The method is applied to the two websites. The result is that both violates the rules of the accessible mobile Web. The added value of this work is mapping the current state of methodologies and showing practical tests of mobile website, which can be used for evaluating other websites.
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Local on-line marketing
 Šimůnková, Tereza ; Sedláček, Jiří (advisor) ; Nový, Marek (referee)
This Master thesis is devoted to the local marketing on-line of the small and medium businesses (SMEs). The aim of this thesis is to provide SMEs with suggestions for local marketing on the internet with respect to their limited budget. The outputs of the survey which deals with local search show how users search for services (products) on-line and how they use a location in the search queries. The results appearing on the first page (SERP) were analyzed with special focus on the listings from Google Places. Such listings can significantly influence the businesses visibility and conversion rate on-line.
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See also: similar author names
2 NOVÝ, Michal
2 Nový, Michal
1 Nový, Miroslav
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