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Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
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The Business Plan for Setting Up a Restaurant with a Repair Services in Brno
Vykydal, Filip ; Norek, Milan (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.
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A Draft of a Corporate Financial Plan
Norek, Milan ; Strapinová, Zdeňka (referee) ; Karas, Michal (advisor)
This master´s thesis is focused on the draft of corporate financial plan. First part of this thesis is focused on theoretical basis of financial planning. Next part of this thesis contains company introduction and its analysis of the current situation. Consequently, it is proposed financial plan for the years 2017 – 2019 in two variants. Last part of this thesis contains an evaluation of the corporate financial plan.
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The Business Plan for Setting Up a Restaurant with a Repair Services in Brno
Vykydal, Filip ; Norek, Milan (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.
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|
|
A Draft of a Corporate Financial Plan
Norek, Milan ; Strapinová, Zdeňka (referee) ; Karas, Michal (advisor)
This master´s thesis is focused on the draft of corporate financial plan. First part of this thesis is focused on theoretical basis of financial planning. Next part of this thesis contains company introduction and its analysis of the current situation. Consequently, it is proposed financial plan for the years 2017 – 2019 in two variants. Last part of this thesis contains an evaluation of the corporate financial plan.
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Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
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