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National Repository of Grey Literature

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The Marketing Mix of Company Voženílek pracovní ochranné pomůcky, s.r.o. Koutňáková, Martina ; Netočná, Ivana (referee) ; Mráček, Pavel (advisor) This bachelor´s thesis deals with evaluation of marketing mix of company Voženílek pracovní ochranné pomůcky, s.r.o. and also comes with suggestion for its improvement. Theoretical part explains basic concepts which are related to this questions and problems, analytics part introduces Voženílek pracovní ochranné pomůcky company, its business situation and especially its marketing mix to reader. Proposal part deals with concrete suggestions to improvements which were created with support of employees and one of head executives of this company Mr. Mgr. Tomáš Voženílek and also on the base of marketing research among customers. Detailed record

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