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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Design a methodical approach to work with SIT at the regional level of the Czech Republic
 Nesvedová, Lada ; Potančok, Martin (advisor) ; Voříšek, Jiří (referee)
This thesis deals with the question of Shadow IT (hereinafter referred to as SIT) in Public Administration in the Czech Republic at a regional level. The main target of the thesis is to design a methodical approach to work with SIT at the regional level of the Czech Republic based on case study. This design can be proposed based on milestones and defining research questions and issues characterizing the SIT. The structure of the thesis is divided into three main parts. The first part defines a goal of the thesis and reasons for the selection, limitations and expected outcomes of the thesis. The theoretical part is characterized by the concept of Shadow IT and Public Administration of the Czech Republic in general. This part is followed by practical block, where methods of data collection are specified and the results of research questions presented. Processed methodology for working with Shadow IT in Public Administration of the Czech Republic at the regional level is described in the last part. The benefit of this thesis is a designed methodology for working with Shadow IT in Public Administration at the regional level of the Czech Republic which can help regional authorities to better understand problems of Shadow IT.
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The effect of the introduction of Social CRM on the effectiveness of customer relationship
 Nesvedová, Lada ; Gála, Libor (advisor) ; Lalinský, Jan (referee)
The thesis examines the impact of an introduction of a Social CRM (SCRM) in a company on the satisfaction of its customers. The aim of the thesis is to determine the effect of SCRM activities -- minicampaign on social networks like Facebook, Twitter, LinkedIn and company blog -- on the level of customer satisfaction in the eWay System s. r. o. company. The thesis is structured into three blocks. The first defines the aim of the thesis and related key concepts and analyzes -- on a theoretical level -- the factors, methods, models and indicators related to the issue of customer satisfaction. The second part of the thesis introduces a methodology which is applied to determine the effect of the introduction of SCRM activities on customer satisfaction. Presentation of the findings forms the third block of the thesis. A contribution of this thesis is proof that the implementation of SCRM activities has a positive effect on the level of customer satisfaction.
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