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Religious Political Parties in Israel
Nejedlá, Iveta ; Kučera, Rudolf (advisor) ; Kubátová, Hana (referee)
Thesis is focused on Israeli religious political parties and the question of their increasing influence. Furthermore, it is focused also on potential increase of the Israeli state's religiosity. Religious parties are classified according to three determining factors. These are: (i) attitude towards Zionism, (ii) number of Sephardi Jews in the party, i.e. whether it is an Ashkenazi or a Sephardi party, and (iii) position towards Arabs (Palestinians). The initial part of the Thesis describes historical evolution which led to the establishment of Israel as a state. Primarily to introduce the situation, and the moods, that was preceding the state's establishment, but also to provide better understanding of relations between the Jews and the Arabs. The level of Israel's religiosity is analyzed based on influence of the key religious institutions on the state affairs. Besides the Ministry of Religious Services these are mainly the Rabbinical Courts, the Chief Rabbinate of Israel and local religious councils. To better assess the religious nature of the state the Thesis moreover analyzes and describes the status quo as regards the relationship of the state and the religion.
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Religious Political Parties in Israel
Nejedlá, Iveta ; Kučera, Rudolf (advisor) ; Kubátová, Hana (referee)
Thesis is focused on Israeli religious political parties and the question of their increasing influence. Furthermore, it is focused also on potential increase of the Israeli state's religiosity. Religious parties are classified according to three determining factors. These are: (i) attitude towards Zionism, (ii) number of Sephardi Jews in the party, i.e. whether it is an Ashkenazi or a Sephardi party, and (iii) position towards Arabs (Palestinians). The initial part of the Thesis describes historical evolution which led to the establishment of Israel as a state. Primarily to introduce the situation, and the moods, that was preceding the state's establishment, but also to provide better understanding of relations between the Jews and the Arabs. The level of Israel's religiosity is analyzed based on influence of the key religious institutions on the state affairs. Besides the Ministry of Religious Services these are mainly the Rabbinical Courts, the Chief Rabbinate of Israel and local religious councils. To better assess the religious nature of the state the Thesis moreover analyzes and describes the status quo as regards the relationship of the state and the religion.
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Rebranding
Nejedlá, Iveta ; Odehnalová, Jitka (advisor) ; Doležel, Jan (referee)
This diploma thesis aims to monitor a process of rebranding on an example of the company EFKO-karton, s.r.o. At the beginning of the theoretical part, the basic terms of the issue are defined - brand, branding and rebranding, afterwards a general rebranding campaign framework is introduced along with it's attributes. Unsuccessful campaigns are briefly introduced. In a practical section of the thesis, the evaluation criteria are defined followed by detailed analysis of company's EFKO-karton, s.r.o. rebranding process with focus on the brand Igracek. To validate the success of the campaign from the consumer's point of view, a research has been processed in order to analyze target's group satisfaction with done changes.
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Networking and its use in the International Business
Nejedlá, Iveta ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This bachelor thesis focuses on Networking and its use in the International Business. The primary goal of the thesis is to characterize the main function of networking and to describe what method of work should be used to achieve the best results. The introduction deals with the general term of networking and its usage. Next two chapters define two basic types of networking, i.e. personal social networking and business social networking, whereas the basic rules of business etiquette (in specific macro-regions) are described in those chapters too. The final part is dedicated to the comparison of both networking types and explains their different features.
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