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Research on the satisfaction of fans of a selected football club
Navrátil, Daniel ; Kaprálková, Michaela (advisor) ; Ruda, Tomáš (referee)
Title: Research on the satisfaction of fans of a selected football club Objectives: The aim of the bachelor's thesis is to find out the satisfaction and loyalty of the fans of the football club Sparta Prague, and then to divide the fans into segments according to age categories. The practical implication is then to find out what is important for these segments, so that the club can prevent their dissatisfaction, or to ensure their satisfaction. Methods: Quantitative research through a questionnaire was used to obtain relevant data. The survey took place electronically. Results: From the conducted research and its results, it appears that individual segments of the club have reserves in certain areas that can be used for improvement. Keywords: sports marketing, quantitative research, surveying, loyalty, fan satisfaction
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Comparison of test progress evaluation tools
Navrátil, Daniel ; Hyblbauer, Jan (advisor) ; Buchalcevová, Alena (referee)
Nowadays, information systems and technologies became an inseparable part of any business. Consequently, the need to ensure quality environment for testing is being increased as well as the need to ensure proper tools for the test evaluation. This thesis explores relevant standards connected to testing and software product quality evaluation, analyses current test management tool market and compares the chosen tools according to defined criterias. Benefit of this thesis is the objective evaluation of chosen, currently available commercial tools and recommendation for potential buyers. Theoretical part is mainly focused on the definition of terms from the software testing and definition of a specific area, in which the tools for test evaluation are used. Definition of comparison criteria and market analysis will be the focus of the analytical part of this thesis. In practical part, chosen tools are compared and according to the results, the recommendation is made for the purpose of choosing the most fitting tool to increase the effectiveness for software testing. This work also includes the showcase of graphic outputs from the compared tools.
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