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Utilization of Flash technology in e-commerce applications
Nagy, František ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
The growing intensity of competition between traders leads to harder acquisition of competitive advantage. Businesses and companies are therefore trying to get this benefit from e-commerce solutions, enabling them to serve as a presentation tool as well as a communication tool with the customers; reduce the transaction costs and facilitate the marketing of products and services. The increasing amount of firms using these solutions requires them to create them the most attractive and technologically advanced: therefore they utilize more sophisticated technologies that enable them to achieve this purpose. This work is dedicated to one of these technologies - Adobe Flash. It intends to familiarize the reader with this technology, compare it with the competing technologies and demonstrate its use in the commercial sphere on the World Wide Web. As well it should point out possible problems with application development and the possible solutions for these issues. On a realistic example it should demonstrate the inevitability of this technology, despite of growing competition. The readers who intend to create an e-commerce application should have enough information to be able to do so after reading this paper (the work does not devote to ActionScript programming in detail), or be able to choose a more suitable technology for their application. It also includes several recommendations to optimize Flash elements and applications to contribute to the most user-friendly experience.
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