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Development of Electronic Commerce in Transport
Mužíková, Marie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of my work is to present an overview of services traded on the internet in transport in the Czech Republic and their subsequent comparison with other countries. I have focused primarily on the development of electronic commerce in passenger transport, where the main providers of these services in the Czech Republic are the Czech Railways, Student Agency and the City of Prague with its project Opencard. In my work I present detailed information on offered services, their development from the beginning until now, focus on procedures of purchase and payment. In the thesis, I summarize the pros and cons of selected services, evaluate the sale of services online, compared with their - for a long time only - paper versions. Based on the findings emerged, I tried to assess the quality of online services in transport, where I chose as main criteria their simplicity and clarity, which are important pillars of successful development in e-commerce.
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