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Business Plan for Extending a MIA Beauty Parlour
Mráčková, Iva ; Chládek, Jiří (referee) ; Vaškovičová, Jana (advisor)
The aim of this thesis "Business Plan for Extending a MIA Beauty Parlour" is to assemble business plan for extension of real business. First theoretical part determines terms and characteristics, dividing and structure of business plans. The second practical part describes Salon MIA itself and further extension of the image studio services.
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Business Plan for Extending a MIA Beauty Parlour
Mráčková, Iva ; Chládek, Jiří (referee) ; Vaškovičová, Jana (advisor)
The aim of this thesis "Business Plan for Extending a MIA Beauty Parlour" is to assemble business plan for extension of real business. First theoretical part determines terms and characteristics, dividing and structure of business plans. The second practical part describes Salon MIA itself and further extension of the image studio services.
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Marketing Strategy of Salon MIA
Mráčková, Iva ; Kindlová, Dana (referee) ; Novák, Petr (advisor)
This diploma thesis is created for Salon MIA. It evalutes the current situation of the salon and the market in which operates. The thesis includes design of marketing strategies to increase customer base and promotion of the main salon service - changes of the image. The proposed strategy will lead to the creation of profit.
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Social Work in Hospital - Used Methods and Techniques
MRÁČKOVÁ, Iva
The thesis deals with the issue of social work in a hospital. Social work in health care is a sphere where health care is combined with social care and is an inseparable part of therapeutic and nursing process. The aim was to map the methods and techniques of social work used in the České Budějovice Hospital. Three research questions were set: 1. What methods and techniques does a social worker apply to work with a patient? 2. What social help is most frequently used by patients in hospital? 3. Are patients informed on social care possibilities after discharge from hospital? Quantitative research, questioning method, the technique of semi structured interview was performed to reach the goals of the thesis. The research was conducted from March to June 2012. The practical research was performed in direct cooperation with social workers from the České Budějovice Hospital and with clients that had been discharged to home environment after being hospitalized in the České Budějovice Hospital and used social services after discharge. The research has shown that social workers apply the most suitable methods to the social work process and use the most modern procedures in solving unfavourable social situation, including the approach to a client. Clients have the possibility to get in touch with a social worker in hospital and to use her assistance in mitigation or elimination of negative social impacts of illness.
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The importance and possibilities of personal assistance with school integration of handicapped children.
MRÁČKOVÁ, Iva
The bachelor thesis deals with importance and possibilities of personal assistance in school integration of handicapped children. A partial objective was to map such personal assistance activities with handicapped children who are integrated in nursery and primary schools in the South Bohemian Region.The research confirmed No. 1 hypothesis that those handicapped children who had personal assistants could integrate better into the group. It can be seen that a personal assistant is necessary for children with serious handicap. No. 2 hypothesis that competences of a personal assistant and educational assistant are mixed in every day practice was confirmed as well by both the results of the questionnaire examination and on the basis of interviews with assistant supervisors and the SPC worker. Job descriptions of both kinds of assistance are strictly specified. Integrated handicapped pupils´ needs can be fully satisfied only by combination of both the services. The goal of the personal assistance social service is to integrate handicapped children into their healthy peers at common schools. Such a personal assistant should compensate a pupil´s handicap in activities which the children cannot do themselves, help them in development of his/her personality and in satisfying their social needs. I believe such assistant´s work is very useful and that´s why handicapped children´ parents should be informed how to use it.
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