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Kinetic ability of boys and girls on the second grade of the primary school
Moudrá, Martina ; Kolčiterová, Jana (advisor) ; Vindušková, Jitka (referee)
THE TERM OF THE THESIS K.inetic ability ofboys and girls on the second grade ofthe primary school. THE PURPOSE OF THE THESIS The purpose of the thesis is to find a level of the kinetic efficiency in pubescence ofboys and girls and if there is any influence of subcutaneous fat on their kinetic efficiency. Next point is their interest in sport in their free time. THEMETHOD The thesis is elaborated in form of the empirie quantitative research. This research proceeds in standardized environment with minimalized outside influences (gym). Chosen group are pupils ofthe second grade ofthe primary school. CONCLUSION The conclusion of our study is that boys with higher rate of subcutaneous fat have lower the kinetic efficiency and they don't do any sport in their free time. Girls have a very similar conclusion, but girls, who were in group with average rate of subcutaneous fat, have better conclusions ofkinetic efficiency and they do sports more. KEYWORDS K.inetic efficiency, rate of subcutaneous fat, testing, kinetics, pubescence, free time activity, recreational and efficiency ofsport. Martina Moudrá, 26. června 2008 4
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Kinetic ability of boys and girls on the second grade of the primary school
Moudrá, Martina ; Kolčiterová, Jana (advisor) ; Vindušková, Jitka (referee)
THE TERM OF THE THESIS K.inetic ability ofboys and girls on the second grade ofthe primary school. THE PURPOSE OF THE THESIS The purpose of the thesis is to find a level of the kinetic efficiency in pubescence ofboys and girls and if there is any influence of subcutaneous fat on their kinetic efficiency. Next point is their interest in sport in their free time. THEMETHOD The thesis is elaborated in form of the empirie quantitative research. This research proceeds in standardized environment with minimalized outside influences (gym). Chosen group are pupils ofthe second grade ofthe primary school. CONCLUSION The conclusion of our study is that boys with higher rate of subcutaneous fat have lower the kinetic efficiency and they don't do any sport in their free time. Girls have a very similar conclusion, but girls, who were in group with average rate of subcutaneous fat, have better conclusions ofkinetic efficiency and they do sports more. KEYWORDS K.inetic efficiency, rate of subcutaneous fat, testing, kinetics, pubescence, free time activity, recreational and efficiency ofsport. Martina Moudrá, 26. června 2008 4
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Viral and Guerilla Marketing in Culture
Moudrá, Martina ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
Master´s thesis Viral and Guerilla Marketing in Culture rises on the definiton of viral marketing as a way of spreading information and guerilla marketing as an attitude. Viral spreading of the information is as old as the advertisment itself but new media provided another dimension and context. For art viral and guerilla marketing represent utilized capacity as culture can take advantage of its viral character (spreading) and guerilla character (fight for a better world, surprise moment, search for new ways of promotion). Basic statement of this thesis is that cultural organizations do not trade on the potential of viral and guerilla marketing. The statement was confirmed by analysing the audience of arts, specifics of arts marketing compared to the marketing of goods, defining viral´s and guerilla´s strong points and weaknesses, activation of the public space in favor of arts and in last but not least analysing of the case studies and research of knowledge and usage of viral marketing in Czech arts organizations.
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