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Communication of local governments
 Mlčkovská, Kateřina ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This diploma thesis deals with communication between public administration and local stakeholders. Main attention is concentrated on communication between local governments and citizens. Communication is one of the tools of local development, the effective communiaction makes decisions of local governments rightful and transparent. Theoretical framework is dedicated to definitions connected with ommunication and communication of an organisation, the internal and external communication. In this work there is also descibed forms of the communication tools that organisations use in a relation to target groups. Special attention is paied to specifics of communication between public administration and local stakeholders and to participation processes in the public sector. The role of communication is presented in the framework of concrete example of participation proces - in preparation of community plan of social services - in Praha 13.
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