National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marktetingová kampaň firmy GO! ski & board school
Mitáčková, Kateřina
Mitáčková, K. Marketing campaign of the firm Go! ski & board school. Bachelor thesis. Brno: Mendel University, 2017. This bachelor thesis deals with the design of marketing strategy and campaign for the firm Go! ski & board school. Based on the business environmental analysis and quantitative marketing research was proposed suitable marketing strategy including internet marketing campaign aimed at acquiring new customers and maintaining existing customers.
Austrianisms in a German-Czech Dictionary with a Focus on Verbs
Mitáčková, Kateřina ; Šemelík, Martin (advisor) ; Hejhalová, Věra (referee)
This bachelor thesis discusses the Austrian standard variety of German in accord with the pluricentric conception. In focus is an elaboration of individual dictionary entries of the chosen onomasiological and semasiological verbs following the emergent Large German-Czech Academic Dictionary. Problematical phenomena are commented, including possible solutions and their advantages and disadvantages. Examined is also the state and structure of the chosen austrianisms in the available german-czech dictionaries.

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