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National Repository of Grey Literature

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Evropský energetický problém a využití alternativních zdrojů energie Mikešová, Marika ; Bič, Josef (advisor) ; Nováček, Jan (referee) Bakalářská práce se v prvních dvou částech věnuje faktickému shrnutí, analyzování a porovnání veškerých zdrojů energie. Jsou zde formulovány souvislosti v nichž se využití neobnovitelných a alternativních zdrojů v současnosti nachází. V následujících oddílech posuzuje strukturu energetických zdrojů a vysvětluje podstatu a východiska energetického problému nejprve v rámci Evropy respektive Evropské unie a následně v České republice. Detailed record

Marketing strategy of the Pierre Fabre brands on the Czech and Slovak market Mikešová, Marika ; Mikeš, Jiří (advisor) ; Hilburgerová, Petra (referee) This master thesis deals with the marketing strategy of A-Derma brand on the Czech and Slovak market. In the theoretical part I summarized basic information about marketing mix, brand and strategic brand management. In the practical section there is an introduction of marketing strategies of all the Pierre Fabre brands. Furthermore I focus on detailed analysis of A-Derma marketing strategy and suggest how to imporove it. The analysis evaluates marketing mix and individual campaigns in 2010 and proposes a strategy for 2011. Detailed record

See also: similar author names
2	MIKEŠOVÁ, Mariana
4	MIKEŠOVÁ, Markéta
2	MIKEŠOVÁ, Marta
8	MIKEŠOVÁ, Michaela
1	MIKEŠOVÁ, Miroslava
3	MIKEŠOVÁ, Monika
2	Mikešová, Marcela
3	Mikešová, Marie
4	Mikešová, Markéta
3	Mikešová, Martina
8	Mikešová, Michaela

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