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Marketing of the product Karel IV.
 Mikšů, Šárka ; Mikeš, Jiří (advisor) ; Čejka, Pavel (referee)
Goal of the thesis Marketing of the product Karel IV. is to propose chanels of marketing communication and indicate possibilities of next product's development. Theoretical part is based on marketing plan and it's partition. In the practical part you can find market analysis and competing products analysis, product's evolution description and marketing research.
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