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The Analysis of Marketing Mix of Sport Club MFK Nové Město nad Metují
Darebník, Radim ; Říha, David (advisor) ; Maur, Vilém (referee)
The goal of this bachelor thesis is to analyze marketing mix of organization MFK Nové Město nad Metují. It is amateur football club, which's main goal is to offer sport activity for youth. This analysis was accomplished based on getting internal information from management of the club and marketing research, which was realized by paper questionnaire. The work is divided into two parts. Theoretical part is describing the term Marketing Mix and pointing out the specifics in non-profit organization and sport sphere. In the practical part there is an introduction of football club and description of its current marketing mix. Afterwards there is an evaluation of marketing research. Finally there are presented suggestions for improvement based on marketing research.
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The sustainable development of the city, in application on Nové Město nad MEtují
Maur, Vilém ; Macháček, Jaroslav (advisor) ; Silovská, Hana (referee)
The work deals with the sustainable development of the city, in the Nove Mesto nad Metují. The first part theoretical, is engaged in the development of the concept of sustainable development and presents the research methodology of sustainability of the city. In the practical part, these methods are applied to the sustainable development of the Nove Město nad Metují. Sustainable urban development is studied from four aspects, land use, environmental, economic and social. The aim of the work is to gain knowledge on which will be evaluated pillars of sustainability of the community, especially the economic pillar of sustainable cities. The individual columns are examined in terms of their structure and changes in the individual examined indicators of sustainability
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EFFECT OF SUBSIDIES FROM EU TO DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CZECH REPUBLIC
Maur, Vilém ; Dočkal, Dalibor (advisor) ; Vebrová, Ludmila (referee)
Small and medium enterprises are the European Union seen as the backbone of the European economy. The European Union spends a large amount of funds which are provided for the development of small and medium-sized businesses. This thesis deals with the influence of European subsidies for the development of small and medium enterprises in the Czech Republic. The thesis is divided into four parts. The first part presents the structural funds and shows why the EU seeks to promote small and medium enterprises. The second part deals with operating the program, from which small and medium-sized enterprises can receive subsidies. It also discusses the effectiveness of pumping. The third section quantifies the transaction costs of obtaining grants. The fourth section, using statistical data and studied the three criteria, examines the impact of subsidies on the development of SMEs and the Czech Republic.
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