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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Specifics of selected Segment of Customer in Tourism
 MATĚJKOVÁ, Iveta
This bachelor thesis is focused on the neglected segment of LGBT people. LGBT community (also known as Queer) is typical for people with special characteristics, special needs, wishes and requirements in relation to tourism. The objectives of this thesis are to describe the specific needs of the selected segment of customers in tourism, to suggest options of equivalents that satisfy their needs and to create specific proposals of possible solutions. The data were obtained through a questionnaire survey. The questionnaire was compiled on the basis of information, which is obtained from the theoretical part. Within the questionnaire survey were tested three hypotheses about two variables for which probable independence was found. Finally, the data were used to create a complex product design for the LGBT segment.
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Ways of spending free time of children young school age
 Matějková, Iveta ; Blažková, Veronika (advisor) ; Nováková, Daniela (referee)
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See also: similar author names
4 MATĚJKOVÁ, Ivana
2 MATĚJKOVÁ, Iveta
2 Matějková, Irena
4 Matějková, Ivana
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