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The chain's own brands
MARTINEC, Patrik
This bachelor's thesis focuses on the retail chain's own brands Billa and the communication strategy on the Czech market, with an emphasis on choosing a suitable communication tool leading to increase an awareness about the private brand. The work presents basis associated with the problematics of brands, private brands, communication tools and marketing research. These findings are later used in the analytical part, where a characteristic of chosen company and its private brand is. Marketing research is used to find awareness of the retailer private label and consummer behaviour. The information is obtained using a questionnaire survey shared on social media Instagram and Meta. Part of the information is obtained by filling out a printed questionnaire. The results of the questionnaire are then processed and evaluated by using Microsoft Excel and Google Sheets. Based on this information found, a solution is suggested to help the company increase awareness of its own brands.
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Handling equipment for forestry
Martinec, Patrik ; Pokorný, Přemysl (referee) ; Hloušek, David (advisor)
This bachelor thesis is focused on a research treatise on a forest fleet. The beginning of the work outlines the historical development of machines in the woodworking industry, it also deals with harvesters and their individual division according to specifications. The work also focuses on important parts of the harvester such as the hydraulic crane and harvester head. In the same spirit of comparison and division, export tractors are developed in the work. The chapter of the last work summarizes wheel loaders and their use in the woodworking industry. At the end of the thesis, the individual goals and outputs of the bachelor's thesis are evaluated.
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Handling equipment for forestry
Martinec, Patrik ; Pokorný, Přemysl (referee) ; Hloušek, David (advisor)
This bachelor thesis is focused on a research treatise on a forest fleet. The beginning of the work outlines the historical development of machines in the woodworking industry, it also deals with harvesters and their individual division according to specifications. The work also focuses on important parts of the harvester such as the hydraulic crane and harvester head. In the same spirit of comparison and division, export tractors are developed in the work. The chapter of the last work summarizes wheel loaders and their use in the woodworking industry. At the end of the thesis, the individual goals and outputs of the bachelor's thesis are evaluated.
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