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National Repository of Grey Literature

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Strategic Position of a Brand and its Definition in the Competitive Environment Malečková, Marie ; Kovář, František (advisor) ; Kozlová, Taťána (referee) A study on the strategic position of a brand and it's position in a competitive environment was carried out based on Apogeo an advisory group and valuation institute. The target of my work was to evaluate the impact of communication in building APOGEO's strategic position in the market place, in addition to outlining measurement techniques and the importance of brand definition. Detailed record

See also: similar author names
9	MALEČKOVÁ, Michaela
9	Malečková, Michaela
2	Malečková, Monika

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