National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Cement industry in selected countries of Central Europe in relation to infrastructure development
Maixner, Jakub ; Vošta, Milan (advisor) ; Bič, Josef (referee)
This master thesis is devoted to the cement industry and its relation to the infrastructure development in selected countries of Central Europe. The aim is to analyse cement industries and markets in the Czech Republic, Slovak Republic and Austria and compare these markets with the infrastructure development in aforemetioned countries. The first chapter defines cement industry and infrastructure. The second chapter focuses on the evolution and contemporary state of cement industries in the Czech Republic, Slovak Republic and Austria. The third chapter devotes itself to infrastructure and its development in Europe and Central European states. The last chapter combines data from second and third chapter and answers the main research question.
Internet pages as a significant marketing factor of chosen companies
Maixner, Jakub ; Chylíková, Hana (advisor) ; Tahtah, Wafic (referee)
This bachelor thesis focuses on the comparison of web pages of companies which specialize in commercial and sports flooring. Theoretical part of this thesis defines important retail marketing terms, commercial and sports flooring terms as well as main criteria for web pages comparison. In addition to that definition of SWOT analysis is also mentioned. The second part focuses on introduction of current economical situation in the area of flooring in Europe and Czech Republic. Introduction of the chosen companies is also included in this part. The final part presents the comparison of web pages of chosen companies and shows SWOT analysis for each of these companies.

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4 Maixner, Jiří
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