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Kurdish question and issue of Kurdish minority in Turkey
Hatyina, Ladislav ; Kadeřábková, Jaroslava (advisor) ; Magott, Marta (referee)
This Final Thesis is concerning the question of Kurdish minority which is currently dwelling in the Turkish state. I tried to make a clear picture about historical development of both nations, Turkish and Kurdish. The main hypothesis should reveal whether prevail the effort of Kurdish people to reconstruct own state -- new Kurdistan or whether are they attempting to obtain autonomy of Turkish government on the present. One part of this Thesis covers the interrelations in between those two groups of nations.
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Specific customer groups, and their byuing behaviour in the Czech Republic
Magott, Marta ; Koudelka, Jan (advisor) ; Bártová, Hilda (referee) ; Stěpanovič, Boris (referee)
This doctoral thesis investigates "gay marketing" as a phenomena in the environment of the Czech Republic market. Gay marketing here is understood in a broad way, as: any activities of companies towards addressing specifically homosexual consumers. The main question of the thesis is if the trend of specifically addressing homosexual consumers can and will come to the Czech market. The goal of the thesis is to recognize consumer behavior of Czech homosexuals, and based on that to find out the specificities of that consumer segment. To be able to meet the ultimate goal, the research and analysis were covering also: analysis of existing literature on that topic, comparison of the homosexuals' consumer behavior with consumer behavior of general Czech population, approach of Czech companies towards "gay marketing" and analysis of Czech press targeting homosexuals.
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Marketing Analysis - AIMS International, s.r.o.
Kukura, Peter ; Procházková, Markéta (advisor) ; Magott, Marta (referee)
The main target of the Master's thesis is to evaluate international marketing activities of the AIMS International, s.r.o which belongs to the category of Small and Medium-sized Entities Within the Theory, definitions of marketing applications in the field of conference and incentive travel are described. Practical part is dealing with situation analysis of chosen company. Marketing budget and plan are included.
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