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Aplication of Marketing in Verizon Business Company
Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.
Aplication of Marketing in Verizon Business Company
Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.

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