National Repository of Grey Literature 4 records found  Search took 0.02 seconds. 
On-line marketing communication
Měchurová, Lada ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the Pedro brand belonging to the portfolio of The Candy Plus Sweet Factory, s. r. o. The theoretical chapter contains definitions of important terms which provide the basis for further chapters. In the analytical part, there are performed analyses of the marketing mix and communication mix are performed, as well as analyses of the microenvironment and macroenvironment within the Slovak Republic. It also includes marketing research, which consists of a qualitative and quantitative part. The last chapter of this thesis deals with online marketing communication, through which the brand would expand its own e shop to the Slovak B2C market.
Evaluation of the Financial Situation in the Company and Proposals to its improvement
Měchurová, Lada ; Babáček, Josef (referee) ; Fojtů, Kateřina (advisor)
Bachelor thesis focuses on the evaluation of the financial situation of the organization Vinařství Mutěnice, s. r. o. in 2013–2017. First, all the indicators that will be needed to process the financial analysis are presented in the theoretical part. In the analytical part, these findings are used to analyse the company itself. Finally, it needs to propose some measures that will be applied to the problematic areas that the financial analysis has revealed.
On-line marketing communication
Měchurová, Lada ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the Pedro brand belonging to the portfolio of The Candy Plus Sweet Factory, s. r. o. The theoretical chapter contains definitions of important terms which provide the basis for further chapters. In the analytical part, there are performed analyses of the marketing mix and communication mix are performed, as well as analyses of the microenvironment and macroenvironment within the Slovak Republic. It also includes marketing research, which consists of a qualitative and quantitative part. The last chapter of this thesis deals with online marketing communication, through which the brand would expand its own e shop to the Slovak B2C market.
Evaluation of the Financial Situation in the Company and Proposals to its improvement
Měchurová, Lada ; Babáček, Josef (referee) ; Fojtů, Kateřina (advisor)
Bachelor thesis focuses on the evaluation of the financial situation of the organization Vinařství Mutěnice, s. r. o. in 2013–2017. First, all the indicators that will be needed to process the financial analysis are presented in the theoretical part. In the analytical part, these findings are used to analyse the company itself. Finally, it needs to propose some measures that will be applied to the problematic areas that the financial analysis has revealed.

See also: similar author names
1 Měchurová, Lucie
Interested in being notified about new results for this query?
Subscribe to the RSS feed.