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Marketing Research of Customer Satisfaction for A-SPORT Hotel
Málková, Markéta ; Ing.Pavel Vokoun (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the customer satisfaction marketing research in the hotel A-SPORT Hotel Brno. The theoretical part of the thesis defines the concepts of marketing research, customer satisfaction and creation of questionnaires. The research will be used to handle the practical part. On the base of visitors´ satisfaction of the hotel there are mentioned options of proposals and recommendations to increase the level and quality of the services.
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Financial Statements Analysis in a Company and Proposals for Improvements of Financial Health
Málková, Markéta ; Vokoun, Pavel (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the assessment of the financial situation of the company concerned according to the selected methods of financial analysis. The theoretical part of the thesis defines the basic concepts, methods, and the indicators of financial analysis, which is used for processing of the practical part. On the basis of the assessment of the financial situation of the company derived from the results of the financial analysis there are presented options, proposals and recommendations. They should lead to the improvement of the management of the mentioned company. There was found that the company has currently no settings management system for customer relationship management, creation, using and accounting of adjustments to receivables. To achieve improvements there were recommendations.
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Possible changes in partner preferences of female-to-male transsexuals during the sex change process
Málková, Markéta ; Varella Valentova, Jaroslava (advisor) ; Binter, Jakub (referee)
The main topic of this thesis is investigation of partner preferences and sexual behavior of female-to-male transsexuals. Number of previous studies showed that on average several partner preferences differ between men and women, and our goal was to determine if these preferences vary in female-to-male transsexuals during the process of sex change. The process of sex change includes intensive exposures to external levels of sex hormones, psychological therapy, and the transformation of their social role and overall life changes. Based on reviewe of the the scientific literature dealing with transsexuality, partner preferences and the potential impact of hormone therapy on sexually dimorphic traits, we developed a questionnaire focusing on partner preference and behavior. We obtained data from 36 heterosexual men transsexual female -to -male (i.e., sexual orientation focused on women) who were divided into three groups according to whether they were prior hormonal therapy (N = 11), whether have already started hormone therapy sex but not yet surgical change ( N = 11) and whether they were already after hormonal and surgical gender conversion (N = 14). In addition, we obtained data from 16 heterosexual non-transsexual men as a control group. Based on my previous bachelor research and literature...
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Developing career paths with emphasis on technical professionals of the selected company
Málková, Markéta ; Pauknerová, Daniela (advisor) ; Králová, Tereza (referee)
The main objective of the thesis is to explain and advocate the topic of career paths and construct career paths for technical professionals of the selected company. The thesis then has several secondary objectives.This thesis is divided into two parts. The first part provides a theoretical framework for career paths in terms of getting into the topic of career paths and explaining the purpose, and furthermore, provides a guide for career path framework construction. The second, practical part focuses on the selected technological company that wishes to remain anonymous. Based on the theory and partially extracted from the interviews with the company experts, the career paths framework for technical professionals is constructed. To ensure that the framework is valuable for the company, feedback for the proposed framework is gathered and implemented in the thesis.
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Marketing Research of Customer Satisfaction for A-SPORT Hotel
Málková, Markéta ; Ing.Pavel Vokoun (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the customer satisfaction marketing research in the hotel A-SPORT Hotel Brno. The theoretical part of the thesis defines the concepts of marketing research, customer satisfaction and creation of questionnaires. The research will be used to handle the practical part. On the base of visitors´ satisfaction of the hotel there are mentioned options of proposals and recommendations to increase the level and quality of the services.
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Financial Statements Analysis in a Company and Proposals for Improvements of Financial Health
Málková, Markéta ; Vokoun, Pavel (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the assessment of the financial situation of the company concerned according to the selected methods of financial analysis. The theoretical part of the thesis defines the basic concepts, methods, and the indicators of financial analysis, which is used for processing of the practical part. On the basis of the assessment of the financial situation of the company derived from the results of the financial analysis there are presented options, proposals and recommendations. They should lead to the improvement of the management of the mentioned company. There was found that the company has currently no settings management system for customer relationship management, creation, using and accounting of adjustments to receivables. To achieve improvements there were recommendations.
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