Home > Search Results: Mádlová, Andrea
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Brand concept in Politics - Andrej Babis Case Study
 Mádlová, Andrea ; Shavit, Anna (advisor) ; Perottino, Michel (referee)
This thesis examines the branding concept in politics and its main aim is to analyze the brand of Andrej Babis, who is nowadays the leader of political party ANO 2011. The author analyzes his brand personality in a first place. For this purpose OCEAN model created by Gerard Saucier is applied. After that the connection between brand ANO and Babis's brand is examined. The research is based on answers of 454 respondents, who were part of the survey. The results are analyzed from two points of view. One group of voters are those who gave their vote to ANO 2011 and the other group is presented by voters of others political parties.
Detailed record

See also: similar author names
1 Madlová, A.
2 Mádlová, Adéla
1 Mádlová, Aneta
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English