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Analysis of possibilities of new use of selected brownfield locality
MÜLLEROVÁ, Barbora
The topic of this diploma thesis is revitalization of brownfields - reuse of abandoned, unused or devastated areas and objects. The main objective is to describe the location of the selected brownfield and to analyze the possibilities of its new use. Following objective is own site design, based on a previous analysis of brownfield usage suggestions. There are examples of successful revitalization of other brownfields in this thesis. The theoretical part of the thesis includes information obtained from specialized literature, monographs, journals, conference proceedings and Internet sources in Czech and English. This is a general issue of brownfields (their definition, typology, the origins and reasons for creating brownfields, existing databases, legislation related to the topic, opportunities for revitalization of brownfields and financing of revitalization). Practical part of the thesis deals with specific choosed territory, its description and it especially analyses two suggestions for its new use. It includes the characteristics of area of Beroun and the choosed site, SWOT analysis, spatial studies and analysis of new site usage suggestions. The subject of interest is the brownfield site of the former TIBA a.s. company located in Beroun. The thesis also respects the conditions for the functional use of the site, which were taken into account in the analyzed proposals as well as in the own proposal.
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Potential of Protected Landscape Area Křivoklátsko for environmental education in elementary school
MÜLLEROVÁ, Barbora
The goal of this bachelor thesis is to find out the importance of Protected Landscape Area (PLA) Křivoklátsko for environmental education in elementary school. Firstly we carried out the field research thanks to which we discovered the information about total character of area of interest as well as the particular nature trails in PLA Křivoklátsko. Owing to information collecting in field we asked Elementary School Křivoklát for cooperation. The theoretical part deals with role of this topic in curricular documents which are validated in the Czech Republic. We read carefully the Framework Education Programme for Elementary Education, the School Education Programme and the Thematic Plans of Elementary School Křivoklát and chosen textbooks with valid clause by Ministry of Education, Youth and Sports. On the basis of all gained information we formed a questionnaire and it was made the pilot research between pupils who are attending the sixth and the ninth class in Elementary School Křivoklát. This research of pupils´ knows ledges concerns nature conservation in the Czech Republic and in the local region, PLA Křivoklátsko. With respect to the results of pilot research and other gained information about the area of interest it was subjectively evaluated the importance of PLA Křivoklátsko for the environmental education in elementary school. Subsequently there were suggested some subject matters for wider using PLA Křivoklátsko in teaching which may be the item of more detailed describing in diploma thesis.
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The Organization of a Non-profit Cultural Project – a Photographic Exhibition
Müllerová, Barbora ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This Thesis deals with the organization of a non-profit cultural project -- a photographic exhibition. It is based on the theory of project management and arts marketing, which is compared with the experience of Jan Foltán, an experienced organizer of such exhibitions. The Thesis is divided into seven chapters; the first one presents the person himself, his work and experience which forms the practical part of the following chapters. In the second chapter, I present the principles of project management, which form the theoretical ground of the Thesis. Another chapter is devoted to marketing of a cultural project where the emphasis is on Public and Media Relations. Part of that chapter is also devoted to the organization of openings of exhibitions and charity auctions of art works. The research of factors that influence the attendance of artwork exhibitions is also included in this chapter. An important part of PR and funding is sponsoring, the importance of which is evident from the chapter on financing. The fifth chapter deals with the realization of exhibitions including theme selection, ensurance of locations, logistics, and schedule. The following section is devoted to the connection of cultural projects with charity and human motivation to help others through their work. The last chapter deals with branding of artists; thus creating their brand which is also another very important part for ensuring the attendance at the exhibitions.
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Theatre festivals in CZ – Summer Shakespeare Festival
Müllerová, Barbora ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is aimed at one of the most important theater festivals of its kind in the Czech Republic - Summer Shakespeare Festival. The greatest emphasis is on location in Prague, the major scene of a festival in the premises of the Supreme Burgrave's House of Prague Castle and the overall significance of the festival for the capital city. The beginning is devoted to the history of the Summer Shakespeare Festival in terms of creation of the festival and development of it's program. Many of the area gained marketing, which is essential in any organization of cultural events. You will find a theater festival as a specific product and how to make such a product ad. An important point is the blog and the views of the festival audience. Another chapter is devoted to financing Summer Shakespeare Festival and how to obtain financial and media support. Thesis shows the preparation and conduct of the festival in practice. The uniqueness of this project is to interconnect the theatrical performances and cultural monuments, so another part of the paper alludes to the scene and related matters. Final section is focused on programming plan of Summer Shakespeare Festival in the coming years and comparison of the importance of the festival not only in the scale of the Czech Republic.
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