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Analysis of communication mix of the company Coca-Cola on the Czech market
Málková, Alena ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The subject of this diploma thesis is the communications mix of The Coca-Cola Company and it is focusing on the brand Coca-Cola on the Czech market. The aim is to analyze current communication mix of brand Coca-Cola, reveal fundamental aspects that influence the communication mix and propose specific changes to the mix. Introductory part acquaints readers with the various communication tools, their advantages and disadvantages, the optimal structure of the communication mix and other theoretical information. This theoretical framework forms the basis for the understanding of marketing communications and this knowledge is connected with the brand Coca-Cola on the following pages. The main part is devoted to soft drinks market, trends and analysis. There are captured key factors influencing the structure of the communication mix. This information forms the basis for changes in the communications mix of brand Coca-Cola.
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Analysis of the impact of regeneration and nutrition on athletic performance
MÁLKOVÁ, Alena
Regeneration is an integral part of the training and racing efforts of athletes, and significantly affects athletic performance. Still, it is often overlooked or neglected by athletes. The aim of this work is a list of means of regeneration for athletes and their importance in the sports process, to analyse components of nutrition, fluid intake and proper diet. The analytical part deals with the definition of the concept of fatigue and regeneration. It describes the educational, psychological, biological and pharmacological means of regeneration. Furthermore the physical and balneology procedures, their effects on the body and their use of athletes in the regeneration process are dicussed in this part. It also deals with the concepts of regeneration by movement, compensatory exercise and stretching, description of components of nutrition, rational diet for athletes, drinks, vitamins and their affect on the organism. Synthetic part shows variety of nutritional supplements, their effects, uses and impact on athletic performance.
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