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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
B2B Marketing Communication for the brand Motrio
 Lukašík, Tomáš ; Zadražilová, Dana (advisor) ; Solničková, Blanka (referee)
Motrio is a brand of non-original spare parts, that belongs to the Renault Group portfolio and that is successful within few last years which are influenced by the economic crisis. The concept is based on the low price offer of the spare parts. The object is to create an optimal marketing B2B communication for the Motrio brand in the R3 site (independent services) in the region of Middle Europe (Czech republic, Slovakia and Hungary).
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Interests of USA and Latin America in the project of FTAA
 Lukašík, Tomáš ; Hnát, Pavel (advisor) ; Stuchlíková, Zuzana (referee)
The economic development of American continent, which presents an area full of contrasts, led after bad phenomenon in the 80's and 90's to such spirited projects as the Free Trade Area of the America's (FTAA), mostly supported by the USA. The author of this work is trying to find those economic levels that are common for both United States and Latin American states and thus would provide certain space for an agreement. The object is to gather possible interests of these two blocks in establishing a free trade area among American countries and to show how much similar those interests are. Mentioning current progress and views on the regional cooperation of both sides, the final prognosis of possible future trend is concluded. The current concept of FTAA is anyway unacceptable for all states together.
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