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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Web Development Tools for Caché
Lola, Martin ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
The aim of this thesis is to create web developer tools for the Caché system. This tool allows the creation and editing of classes, routines and methods. Particular focus was given to the use of the user roles from the Caché system, the extensibility and easy installation. The application is implemented in the Caché ObjectScript language and uses common web technologies (HTML, CSS and Javascript). The text of this thesis describes the complete development cycle of the application from an analysis of the current situation through the description of the needed parts of Caché and the requirements analysis, system design to the implementation details and testing and analysis of results.
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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
|
|
|
Web Development Tools for Caché
Lola, Martin ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
The aim of this thesis is to create web developer tools for the Caché system. This tool allows the creation and editing of classes, routines and methods. Particular focus was given to the use of the user roles from the Caché system, the extensibility and easy installation. The application is implemented in the Caché ObjectScript language and uses common web technologies (HTML, CSS and Javascript). The text of this thesis describes the complete development cycle of the application from an analysis of the current situation through the description of the needed parts of Caché and the requirements analysis, system design to the implementation details and testing and analysis of results.
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