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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing focused on patients with phenylketonuria (PKU)
 Lifková, Hana ; Zamazalová, Marcela (advisor) ; Šantavá, Michaela (referee)
The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the potential competitive advantages of the Nutricia company, which can help to maintain its position as market leader in the future. Attention is mostly paid to project such Home Deliveery and on-line communication.
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Analysis of Ratings of TV Shows – Lifestyle
 Lifková, Hana ; Pešek, Ondřej (advisor) ; Pavelka, Martin (referee)
The bachelor's thesis deals with current issues of the lifestyle, which serves as a motivation to the creation of television programs. It points to the diversity of the perception of the term "lifestyle" and it demonstrates its link with the various areas of life. The bachelor's thesis characterizes the segmentation based on the lifestyle and its subsequent application in the society as a division of the market to different groups which prefer a particular kind of lifestyle. The interest in lifestyle shows is being studied from two different points of view in the practical part. The first source of information are statistics ratings, the second are results of the own research. The bachelor's thesis provides the information if lifestyle shows are being watched, who are their potential viewers and how lifestyle shows affect the real life of their viewers.
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