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Green marketing on the Czech market with special focus on marketing communication
Lhotský, Radek ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
This thesis analyses the use of green marketing in the Czech market. Green marketing is once and again a globally discussed topic. The practice is spreading into business strategy and business communication, where it is commonly used as a competitive advantage or as a tool to lower costs. After definitions of related terms of green marketing and green consumer, the thesis offers an overview of the basic principles of marketing and marketing communication. These serve as a theoretical framework for the next part. Further, it presents various strategic tools and techniques of green marketing, used by companies from all around the world. The practical part is dedicated to the analysis of business communication in the Czech Republic, focusing on model examples of green marketing communication. Possible opportunities for the use of green marketing strategies in the Czech market are discussed in the final conclusions.
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Zhodnocení ekonomické situace společnosti ELMART s.r.o.
Lhotský, Roman
LHOTSKÝ, R. The evaluation of economy situation of the company ELMART s.r.o., Bachelor thesis. Brno: Mendel University in Brno, 2014. The main aim of this bachelor's thesis is to measures to improve financial situation of the company ELMART s.r.o. on provided accounting statements for the accounting period 2008-2012 by using selected methods of financial analysis. To assess the future indicators of are used including absolute, differential and ratio. To predict future developments bankruptcy and credibility models will be implemented. The thesis is divided in multiple parts including a theoretical part and practi-cal part. The theoretical part reports interpretation about financial analysis and the practical part makes calculations of used indicators including suggestions and recommendations. Conclusions are suggested measures to improve financial situation and conclusion explained.
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Possibility of water and nutrient retention increase in agricultural landscape on example of Třeboňsko area
LHOTSKÝ, Richard
Possibility of water and nutrient retention increase in agricultural landscape on example of Třeboňsko area is subject of PhD thesis presented here by Mgr. Richard Lhotský. PhD thesis is divided into three main chapters that try to answer three basic questions: 1. How far is possible to increase landscape water retention using fishponds? 2. Large amount of nutrient and soil leach arable land, both causing surface water euthrophication and a bigger sedimentation in fishponds. Is it possible to moderate these harmful effects? 3. If wetlands became a part of landscape features how to utilize plant biomass from these areas. Fishponds or even whole fishpond system is a specific component of czech rural landscape and fulfill several important functions. Water accumulation and retention are the most important considering the thesis ? fishponds collect water from a catchment area and also collect floodwaves. Current agriculture based on originally steppe crop needs amelioration. In spite lot of positive features we have to bear in mind that water drainage systems increase mineralization of an organic matter in soil and nutrient loss which might be economically important as well as decrease of surface water quality due to the euthphication. Wetlands and small water bodies (fishponds) may play important role as a nutrient trap in agricultural catchment areas, reuse them and prevent their loss from a landscape and whole Czech Republic. It is necessary to solve a utilization of plant biomass from nutrient and water retention areas and use that in biogas plants seems to be one of the most promising.
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Role of wetlands in water budget of landscape
Pokorný, J. ; Lhotský, R.
Wetlands are unterstood as shallow, seasonally or permanently waterlogger or flooded areas which normaly suppostr hydrophytic vegetation. Various definitions of wetlands are given. Water retention above soil surface, in wetland soil and role of wetland plants in water cycle and solar energy dissipation are briefly explained. Examples of long term monitoring water retention in a peat bog and functioning of a wetland landscape during flood are given. Role of watelands in landscape restoration is mentioned.
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