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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing on social media in travel and tourism
 Lebedová, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
Nowadays, social media are the current trend and more and more companies are implementing social marketing strategies. The thesis discusses the potential, opportunities and advantages of social media. Special focus is on the specifics of marketing in the tourism and travel industry. The goal of this thesis is to analyze and to assess the true potential in order to form recommendations aimed for the involved tourism and travel businesses.
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Tourism development in Slovakia
 Lebedová, Barbora ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The objective of the bachelor thesis is to analyze the position of Slovakia and its opportunities for tourism in comparison with the rest of the world. The thesis includes information and facts on theory of tourism development and its possibilities in Slovakia. On the other hand it describes real practices of tourism development that can be found in the Slovak Republic.
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