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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Business plan and marketing strategy propositon for Watersports Complex Praha
 Lazar, Michal ; Průša, Přemysl (advisor) ; Kucka, Miroslav (referee)
Master thesis is created in order to provide materials for business plan and marketing strategy of sports--recreational complex. Theoretical part deals with the notions marketing, strategic management and marketing management. Last part is focused on process of marketing strategy development. In practical part are developed business conception and marketing strategy with costs estimation. This part is based on market and customer analysis.
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Vstup Slovenska do eurozóny
 Lazar, Michal ; Pavlík, Zdeněk (advisor) ; Bolotov, Ilya (referee)
The work "Slovak Republic is joining Eurozone" describes the issues about Economic and Monetary Union in the Europe since its early beginnings till the entrance of Slovak Republic. First chapter refers to the story of European integration through most important historical steps leading to the European Union and further to Economic and Monetary union. Next chapter includes progress of Slovak Republic in joining the European Union and steps leading to membership in EMU. Finally the work is aimed at public opinion and impact of the euro before and after its adoption.
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See also: similar author names
1 Lazár, Martin
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