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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of a media strategy for MeetFactory
 Langmajerová, Tereza ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of this thesis is to create a media strategy for a non-profit organisation MeetFactory. The proposal is based on all steps of a media planning process - media brief, situation analysis, definition of goals and media strategy, as well as a mediaplan. The thesis gives a complete overview of the media market, respective mediatypes and creation of the media strategy. Since the thesis is based on the Google Ad Grants programme it contains detailed characteristics of the programme as well as creation of a Google search campaign.
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Regulation of Financial Reporting under IFRS and U.S. GAAP
 Langmajerová, Tereza ; Jirásková, Simona (advisor) ; Vašek, Libor (referee)
This thesis deals with the issue of regulation and international harmonization of accounting with emphasis on application of International Financial Reporting Standards (IFRS) and Generally Accepted Accounting Principles of the United States (U.S. GAAP). It describes their historical development, requirements for financial statements and it presents the convergence process of the two systems. It acquaints readers with the role of Conceptual Framework for Financial Reporting and by practical example of an existing American company it summarizes the main differences between the financial statements drawn up in accordance with U.S. GAAP and IFRS.
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