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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Researching of brand - case study of measuring loyalty
 Laisková, Monika ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
Diploma thesis is about loyalty concept of customer in brand research. Thesis is divided into 2 parts. First part is theoretical introduction into concept of brand loyalty - definition of main terms, analysis of loyalty concept, historical context, possible methods of measurement and chosen theoretical approaches of various authors. Follows overview of measurement methods used by chosen market research agencies for loyalty measurement in practice. Those methods are derived from given theoretical approaches. Practical part consists of own loyalty research by mostly used methods. There were 3 methods used - Loyalty method by Millward Brown, TRI*M used by Aisa agency and Net promoter score, that is often used by companies for "self made" loyalty research. The aim is to compare results of those 3 methods of loyalty measurement. The same sample of respondents was used - the same people in the same time with the same attitude to chosen brand. Results were compared to each other and enriched by several discussions.
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The position of gypsies in the labour market in the Czech Republic
 Laisková, Monika ; Kotrusová, Miriam (advisor) ; Geissler, Hana (referee)
This thesis is focused on the problem of unemployment of gypsies in the Czech Republic as one of the greatest barriers to their successful integration into society. It deals with the historical context of unemployment of the gypsies and their current reasons and consequences. Attention is given to retraining, as the best and most affordable option for increasing the qualification of the gypsies, which is one of the main problems of their integration into the labor market. A subsequent expert analysis captures the expert opinions on the issue of gypsies' unemployment and it's solutions, focusing on the evaluation of retraining in the active employment policy. Experts offer possible solutions to unemployment of gypsies, which are either already in place (just do not work effectively enough) or should be introduced as an effective program for solving unemployment of gypsies.
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