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Branded Entertainment
Dědková, Linda ; Drocár, Jakub (advisor) ; LAMPEROVÁ, Marta (referee)
This thesis takes a look at the main issues of branded entertainment. Its aim is to present branded entertainment's current functions and its future potentials. It views branded entertainment as a means of cooperation between entertainment and the business of advertising.
The first chapter defines branded entertainment and relevant terminology. The second chapter describes recent media changes and their impact. The third chapter analyzes and details the principles of branded entertainment, and cites actual examples in both Czech and international territories. The fourth and final chapter offers a deep evaluation of a definitive example of Czech branded entertainment. The aim of this particular evaluation is to define and reinforce the statements of the three key parts, which are responsible for this case, and to proof the theoretical knowledge stated in the previous chapters.
To conclude, a general hypothesis is provided, giving further attention to the function of branded entertainment, its usage, and its possible future developments.
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Fructification of VoD as a new distribution channel
Sládková, Magdalena ; LAMPEROVÁ, Marta (advisor) ; ULDRICHOVÁ, Helena (referee)
Internet and new technologies have brought a new model od non-linear distribution - Video on Demand. Both producers and television stations had to necessarily respond to this situation, and thus change its existing distribution strategies. The aim of my bachelor thesis is to present models already operating in other European countries, as precedent for this new emerging industry in the Czech Republic, and also to map the current state of the domestic offer of VoD services.
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Renascence of creative fight in czech feature cinematography
Forejt, Jiří ; Kallista, Jaromír (advisor) ; Lamperová, Marta (referee)
The aim of this essay is to explore and analyse the social and cinematic context surrounding the work of Petr Vaclav. This will be achieved through the analysis of Petr Vaclav's filmography, which will be used as a point of reference for the justification of the author's arguments. The first part of the paper will explore "The Weaknesses of Critical Thinking" in the Czech film environment; focusing on the work of Jiri Cieslar and Andrej Stankovic, who firmly resisted this unworthy tendency. In the second part, this essay will discuss the "The Mechanisms of the Simplification of Artistic Expression". Therefore, the focus will be on social tendencies, which lead Czech film authors to make concessions in their artistic expression. This essay will argue that the commercialization of the Czech film criticism is a direct consequence of the critics' conformist approach and that this state is wholly unsatisfactory.
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Promotion and distribution of narrative and animated short films
Horák, Petr ; Danielis, Aleš (advisor) ; Lamperová, Marta (referee)
The following thesis on "Promotion and distribution of narrative and animated short films" presents various possibilities of distributing both Czech and international short films, with special attention to narrative and animated film projects. The thesis is divided into two major parts; the first part concentrates on promotion of short films - from picking the right title of a motion picture to printed materials, visual elements, website and "making of" films. The second part of the thesis centers on distribution of short films. It analyzes the usual ways of distributing shorts through various platforms, including cooperating with sales agents and distribution companies. The thesis also incorporates three actual examples of distributing short films.
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The work of Sales Agent
Bieliková, Zuzana ; Lamperová, Marta (advisor) ; Šusterová, Barbora (referee)
The diploma thesis describes the work of international sales agent from general point of view, that includes definition of work relations between a sales agent and a producer and a distributor, legal aspects of creating licence agreements, current situation in the market of films and also describes the work of sales agent on film markets and film festivals and the presentation of films there. Besides these topics, thesis analyses also the possibilities of obtaining financial support for the activities of sales agent.
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