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Framing of mental illness in selected Czech media
Lacinová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the framing of mental illness in the Czech media. It defines the concept of framing and presents the characteristics, process and effects of framing. Simultaneously, the thesis discusses the concept of mental illness and its categorisation in the International Classification of Diseases (ICD-10). The focus is on the state of mental illness in the Czech Republic. Subsequently, prominent research papers dealing with the framing of mental illness are presented. The aim of the quantitative content analysis of this thesis is to find out how Czech daily newspapers framed mental illness in the years 2018, 2020, 2022. The analysis focuses on which illnesses are mentioned, how the mentally ill are presented, how the media frame the causes and solutions of mental illness, and which sources journalists quote. The results show that stigmatising stories are the most common and that journalists tend to use episodic framing. The most cited illnesses were depression and drug addiction, and very often journalists did not specify the exact diagnosis at all.
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Innovation management in chosen company
LACINOVÁ, Kristýna
The master thesis is dedicated to the use of innovation management in small and medium-sized enterprises. The theoretical part contains explanation of terms related to the innovation management, inventions, innovations, classification of innovations, measurement and effectivity of innovations. According to the opinions of many authors, the company that does not innovate is doomed to fail. That is why the often-used motto of companies is "Innovate or die". The chosen company which does not want to be named is described in the practical part. The enterprise is an important printing company with more than 20 years-long history. The aim of the master thesis is to describe and evaluated the realized innovation of the company. The output of the thesis contains plan of the processing map of the innovation, evaluation of the innovation by innovation index KLII and creation of the innovation benefits pyramid. The results of the thesis may contribute to lower costs of realization of future innovations, strengthening of the vision of the company and an increase of competitiveness.
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Process management in chosen company
LACINOVÁ, Kristýna
The work is focused on the use of process management in small and medium-sized enterprises because nowadays the processing management becomes a new way of management in successful companies. It deals with its importance within the modern management conception. The theoretical part/literature search explains important terms about management, the progress of the process management and its principles and sorts of changes in the transition from the functional to process management. The practical part presents the company basic characteristics, organization structure and working positions. Some processes are chosen and described in detail. The analysis shows working operations in printing company ORICON. The work concludes with flowcharts and processing maps. Thanks to implementation the Quality Management System in 2011, every process in company are superintended by employees. There is no possibility for making big mistakes. The processes are made effectively in time with low costs. The recommendation lays mainly in investing to the missing marketing department in order to increase an interest of new potential customers. A new process called TCS (Total Customer Satisfaction) was made. It makes better situation of costumer relationship and organization of business processes. Next recommendation is related to the technical training for leading workers. The main aim is to make costs lower and safe some money. Their new experience are given to the other employees in the next step.
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