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National Repository of Grey Literature

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Business Plan Proposal for a Company Lédrová, Jana ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor) Tato bakalářská práce se zabírá návrhem podnikatelského plánu pro společnost působící v oboru účetnictví a daní. Teoretická část obsahuje definice obecné terminologie a osvětluje proces podnikatelského plánování. V analytické části je v rámci průzkumu trhu zvolen „přístup shora dolů“ k popisu přidružených megatrendů, makro prostředí a dále mikro prostředí zvoleného podniku s pomocí prověřených analytických nástrojů. V návrhové části je již obsažený kompletní podnikatelský plán. Detailed record

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