Home > Search Results: Květoňová, Martina
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
 Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
Detailed record
Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
 Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
Detailed record
Establishment of a company
 Květoňová, Martina ; Krause, Josef (advisor) ; Erlitz, Jakub (referee)
The goal of this Master's Thesis is to create business plan including draft of company strategy and financial plan and to assess viability of the business plan. The Thesis is divided in two parts: theoretical and practical part. Theoretical part maps legislation framework of company establishment in the Czech Republic with regard to limited liability companies, practical activities related to company establishment as creation of business plan, establishment budget and assessment of business activities. Last part is focused on company strategy. The practical part is focused on business plan of fictive company BEZLEPO CHLÉB s.r.o., which is involved in producing mainly gluten-free bakery products. The last part shows financial plan for the next five years including three options. Lately there is assessed the feasibility of the project.
Detailed record

See also: similar author names
1 KVĚTOŇOVÁ, Michala
3 Květoňová, Markéta
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English