Home > Search Results: Kusáková, Iva
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Communication Strategy Proposal for the National Association of PKU and Other Inherited Disorders
 Kusáková, Iva ; Lhotáková, Markéta (advisor) ; Puda, Radek (referee)
The diploma thesis focuses on the National association of PKU and other inherited disorders. Within the theoretical part the non-profit sector is defined, the theoretical basis for marketing communication are determined and successful communication campaigns of non-profit organisations are introduced. The main goal of the diploma thesis is to suggest the communication strategy for the National association of PKU and other inherited disorders. The main goal of the diploma theses is supported by own research in the form of in-depth interviews and survey which were answered by PKU patients. Finally, the communication strategy proposal is created, which target is to raise awareness about PKU among the general public.
Detailed record
The market of fruit beer in the Czech Republic
 Kusáková, Iva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is focused on the market with fruit beer in the Czech Republic. It is divided into the theoretical and the practical part. The theoretical part is composed of two chapters. Market research, qualitative and quantitative methods of market research are described in the first chapter. The second chapter characterizes the brand, hierarchical structure of brands, positioning and price research. The market with fruit beer in the Czech Republic is introduced in the practical part. Next, the own questionnaire survey is described. The aim of this thesis is to discover the target group of fruit beer. Then, what awareness the Czech consumers about fruit beer have and what price consumers reckon for half-litre fruit beer sold in the shop.
Detailed record

See also: similar author names
1 Kusáková, Iveta
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English