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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Comparison of strategies of chosen retailing companies on the domestic and foreign market
 Kukrechtová, Alena ; Zamykalová, Miroslava (advisor) ; Šrůtková, Jana (referee)
The aim of this thesis is to define fast fashion as a trend in the contemporary retailing with a deeper focus on the Czech market. It provides an analysis and further comparison of marketing strategies and business activities of five chosen retailers (C&A, H&M, Marks&Spencer, Reserved and ZARA) who are mutual competitors on both, domestic and foreign markets. The empirical part presents information about Czech consumers and their perception of the marketing strategies that particular companies apply in the Czech Republic.
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Business and cultural differences in Australi
 Kukrechtová, Alena ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The aim of this thesis is to provide detailed and comprehensive information regarding the Australian nation for those who plan to visit Australia either for business or leisure. It summarizes all the necessary data about Australia and emphasizes main characteristics of Australian business and cultural background, it also describes the process and detailed specifics of business negotiation.
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1 Kukrechtová, Anna
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