|
|
The marketing conception of cooperating between the Football club "Slavia Praha" and it's fans
Kudrna, Václav ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: The marketing conception of cooperating between the Football club "Slavia Praha" and it's fans This thesis is focused on a mutual cooperation between a football club and its supporters. Chosen club, which belongs to one of the most successful teams throughout Czech football history, is a participant of the highest league - SK Slavia Praha. Purpose of this bachelor thesis is to unveil the main causes of the insignificant cooperation and communication between the club and its supporters and to consequently suggest the adequate methods or practices, which would lead to improving of the current situation. Indications for unveiling the causes of the insignificant club's cooperation with its fans are next to a questionnaire also a media monitoring, consultation and informal conversations with the Slavia's supporters and the youth coaches of SK Slavia Praha. Keywords: questionnaire, tuition, communication, visit rate, results
|
|
|
Marketing research of brand personality of the Czech National Football Team
Kudrna, Václav ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title: Marketing research of brand personality of Czech National Football Team Objectives: The main aim of this thesis is to identify the brand personality of the Czech National Football Team on the basis of marketing research. Methods: An electronic survey was used to gain the required data. A standardized method according to Geuens, Weijters and De Wulf (2009) and qualitative method of utilization of free associations were used for the measurement of brand personality. For the interpretation of gained data a statistical analysis was performed and for the organizing the free associations a visual wordcloud method was used. Results: The results have showed that the brand personality of the Czech National Football Team is grasped by dimension of simplicity and can be considered as an ordinary brand. The most commonly created association is the name of the head coach Bílek. Keywords: Sport brand, brand personality, marketing research, measurement of brand personality, brand value, image
|
|
|
The marketing conception of cooperating between the Football club "Slavia Praha" and it's fans
Kudrna, Václav ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: The marketing conception of cooperating between the Football club "Slavia Praha" and it's fans This thesis is focused on a mutual cooperation between a football club and its supporters. Chosen club, which belongs to one of the most successful teams throughout Czech football history, is a participant of the highest league - SK Slavia Praha. Purpose of this bachelor thesis is to unveil the main causes of the insignificant cooperation and communication between the club and its supporters and to consequently suggest the adequate methods or practices, which would lead to improving of the current situation. Indications for unveiling the causes of the insignificant club's cooperation with its fans are next to a questionnaire also a media monitoring, consultation and informal conversations with the Slavia's supporters and the youth coaches of SK Slavia Praha. Keywords: questionnaire, tuition, communication, visit rate, results
|
guest ::
RSS feed.