National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Proposal of Marketing Strategy of Company Injeton Plast s. r. o.
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor)
Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth.
Entrepreneurial Project
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis is focuses on elaboration of a business idea of the existing company INJETON PLAST, s.r.o. . It should be used not only as the final thesis but also as a basis and supporting material for decision making by the company management on the investment in own production of the plastic household goods.
Proposal of Marketing Strategy of Company Injeton Plast s. r. o.
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor)
Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth.
Entrepreneurial Project
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis is focuses on elaboration of a business idea of the existing company INJETON PLAST, s.r.o. . It should be used not only as the final thesis but also as a basis and supporting material for decision making by the company management on the investment in own production of the plastic household goods.

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